Cutting Edge Pringle? It's no Oxymoron!

Pringle new season designs, Tilda Swinton, London Fashion Week


For years we’ve all associated the Pringle brand with fusty middle-class,  middle-aged golfers.

However a consistent push by brand marketers and a cutting-edge range of new designs is finally beginning to make inroads into that die-hard staid image. 

Now Pringle have recruited the 6ft tall, edgy, androgynous model Tilda Swinton to model those new designs.  Says Pringle’s Mary-Adair Macaire of Swinton:
‘She’s got this gutsy, individual style and…an astonishing presence.  Not only that, she’s Scottish’.

Of Pringle’s new range, Macaire says:
'We have a universal appeal with our core products but this is reaching out to a new customer who may be looking at Pringle for the first time.  It isn’t just a heritage brand…it was known as an innovator.   Take a look at this collection.  You’ll be pleasantly surprised!’

Swinton herself is clearly a fan:

‘There’s something of the goth in there, some punk..all sorts of very ancient and fabulous knitwear that’s reminiscent of my childhood. 

It feels for me a very personal collection as if they’ve downloaded a lot of things a modern Scottish person would understand’.

Have YOUR Say

As always, we’ll leave the final say to you.  Click here to visit Pringle’s website and tell us what you think of the new collections.   Click here to visit our forums or leave a comment below.